• Upside down
  
  
  Showroom for Venetasedie Merlara (PD)
  
  Focusing on the top (ceiling) and on the underside (floor) in order to maximise the attention on what is located in between.
  
  This is the concept behind the distribution of volumes: the hung ones fill up the empty space and lead the eye downwards, while the ones rising from the ground enhance what is above.
  
  The different colours chosen aim to mark the diverse types and styles of the products on display.
  
  An upside down set, a coloured gradient system in which you can playfully look for your favourite object.
  
  
  In collaboration with ara-ki